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Project:
12 News Channel
24th 2021 Elections

Role:
Branding, UI, Motion, AR

Duration:
2021 - 4 months

Vision:

At that time, Israel experienced 3 consecutive election runs, and each have failed, Leaving the population frustrated and lacking hope. A 4th run was declared and the news channel wished to create a brand new experience to re-energize the population and interest in an over-going elections cycles.

Challenges

01

Short Time Frame -

only a selected

number of elements

could be redesigned

02

Rely on current infrastructure

03

In-House production. Resources are limited

04

Ever-changing

political map

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Framing:

The 24th Election was devastating to all of us. As an Israeli resident and as part of a news company.
But this time We were going to make it different. To stand out from the previous 3 runs, we wished to incorporate innovative technologies as long as a brand new design. The time was not at our side and as for in-house production. The resources are scarce. However, the talented professionals who were assigned to this project are the ones that could make it work.

Iteration:

Although time where scares, Focusing on the right choice has never overlooked or underestimated.
(presented, is one of three possible artistic directions).

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Facing The Challange:

1.
Short Time Frame - only a selected number of elements could be redesigned

Divide and Conquer

Assigned to focus only on developing the look and feel of the design. Then The design kit will be transferred for distribution by team members. Progressing to the next element by completion.

2.
Rely on current infrastructur

Safe to Say

While being limited. At this scale with low resources and time.
Relying on current infrastructure was in our favor.

3.
In-House production. Resources are limited

Early Preparation

Given the timeframe, and resources.
I considered current studio licenses. One of them was 3D Elements. Extension Fairly easy to apply. Which I then learned for production purposes.

4.
Ever-changing political map

Unified Organism

Political shifts and turns at the 24th elections were like no other. Parties came together and set apart. Team members acted as a breathing organs, work closely or separately as demographics chaged.

Style Guide:

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Takeaways:

The 24th Elections scale was unlike another project I have ever encountered. The number of participants and number of professionals was directly impacted by every decision I had to make. Fortunately, I had amazing art directors,
Anael Himan and Ari Gutman, that guided and supported me throughout this process. Have reinforced my understanding that clarity and team corporation is key to success. Keeping a streamlined channel of constructive criticism have pushed forward the design decision-making.

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