City Guide



In my third year of studies, as part of the subject I chose to focus on, design, there’s a class called `typographic formats`. In this class students are required to develop and design a printed city guide to a city of their choice from a range of options.

I’ve never had such a rich and deep relationship with any of the cities I’ve lived in, as much as I have with JeArusalem, in which I have been living for the last four years. And the plenty of opportunities that Jerusalem provided me, made it a fairly easy choice.


I chose to focus on the opinions and points of view that Jerusalem embodies, be it Muslims, Christians, Hasidic, Yeshiva students, or tourists. Each of them have their own city of Jerusalem, own set of views and experiences. That characteristic sometimes creates differences and distances individuals from one another. Those qualities and those people, are the ones who create the city as it is today, and are the ones I wish to bring forward and together.

Each issue will focus on two people with opposing views and background.


At first, each individual will have an opportunity to present their background story and neighborhood.

Then, each individual will share a one-day experience to the other participant, as an opportunity to invite, explain and present their stories and views.


For the final part, the participants will sit together for a one-on-one Q&A session.

The layout has been developed in a way for the reader to have a calm and controlled reading pace, as for the intensely charged subject. The format has been split into two reading directions, in which each person gets their own entrance, without interference, and as the reading proceeds, the integration enhances up to the final stage of Q&A.