The company wished to create unified design language to articles which goes under the title editorial extensions.
For that purpose I took the brand distinct logo - two stripes and join them together into Plus Sign.
The idea was welcomed and gained approval to further development.
Two variations has created and after experimenting with viewers it has noticed that the Plus Sign has immediate connection to Cristian Cross.
Those guidelines created third variation. with use of the brand two stripes and glass clarity, to create a playful array of shape and movement.